Marketing Manager - Fintech

Ho Chi Minh City, Vietnam | Marketing | Full-time

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We are seeking a highly skilled Marketing Manager to join our dynamic team and help us achieve our growth objectives. The Marketing Manager will be responsible for developing and executing marketing and branding strategies to drive brand awareness and customer acquisition. The ideal candidate will have experience in developing and implementing successful marketing and branding campaigns, a strong understanding of marketing strategy development, and experience in working with C-level executives.

If you are a highly motivated individual who is passionate about marketing, branding, and strategy, with experience in B2B marketing, we encourage you to apply for this exciting opportunity. We offer a competitive salary package and a dynamic work environment with opportunities for growth and development.

Responsibilities

  • Develop and execute marketing and branding strategies to drive brand awareness and customer acquisition across multiple channels including digital, social, events, and other mediums.
  • Develop and maintain brand guidelines and ensure consistency in messaging and visual identity across all customer touchpoints.
  • Conduct market research and analyze customer data to inform marketing and branding strategies and identify new opportunities for growth.
  • Work with cross-functional teams to develop and execute campaigns that drive business objectives, also ensure brand consistency across all product offerings.
  • Develop and maintain relationships with key industry partners and affiliates.
  • Work with C-level executives to develop and implement marketing and branding strategies and initiatives that support the company's growth objectives.
  • Develop and execute B2B marketing strategies to drive customer acquisition and growth in the enterprise segment.
  • Develop marketing collateral and sales enablement materials for the enterprise segment.
  • Monitor and report on the effectiveness of marketing and branding campaigns, providing regular updates to the management team.
  • Manage the marketing and branding budget and allocate resources to achieve business goals.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.
  • 7+ years of experience in Corporate marketing, branding, brand management, or related fields.
  • Experience in the fintech or financial services industry is an advantage.
  • Proven experience in developing and executing successful marketing and branding campaigns across multiple channels.
  • Strong understanding of marketing strategy development, customer segmentation, and consumer behavior.
  • Experience with market research and data analysis.
  • Excellent project management skills and ability to manage multiple projects simultaneously.
  • Strong communication and interpersonal skills.
  •  Fluency in English and Vietnamese.

What we offer

Join our team and enjoy:
  • Competitive compensation package, including 13th-month salary and performance bonuses
  • Comprehensive health care coverage for you and your dependents
  • Generous leave policies, including annual leave, sick leave, and flexible work hours
  • Convenient central district 1 office location, next to a future metro station
  • Onsite lunch with multiple options, including vegetarian
  • Grab for work allowance and fully equipped workstations
  • Fun and engaging team building activities, sponsored sports clubs, and happy hour every Thursday
  • Unlimited free coffee, tea, snacks, and fruit to keep you energized
  • An opportunity to make a social impact by helping to democratize credit access in emerging markets

About us

We are an AI Fintech company specializing in assessing credit profiles of consumers in emerging markets combining pioneering AI with large alternative data sources. In 2020 we reached our ambitious milestone of credit profiling 1 billion consumers spanning 4 countries - Vietnam, Indonesia, India & the Philippines - and building a platform for the wider industry and the financial services industry, in particular, to provide the "un & under" served access to credit. At the core of this initiative has been our strict and unwavering adherence to the norms of consumer data privacy and consumer data rights.

But we're not satisfied as we embark on the next leg of our journey to deliver 100 million credit lines to consumers in the markets where we operate. Although this goal is ambitious, we truly believe that by harnessing the power of AI & Big Data we can deliver financial access at an unprecedented scale.

As a firm, we're audacious problem-solvers motivated by our impact on society. We deeply espouse the values of ownership - of our actions and initiatives, integrity in all we do, and agility in execution.

We place great importance on doing what is right, what is best, and what is innovative. If you are smart, driven, and want to make a difference in the world with the most advanced and fascinating technology, come join our team. We can satisfy your desire to explore new territory and give you the runway to really make an impact. 

Additional Info

Learn more about us here:
https://www.youtube.com/watch?v=inAEDGvOcL8&t=29s