Growth and Marketing Manager

Manila, Metro Manila, Philippines | Full-time | Partially remote

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About Trusting Social

We are an AI Fintech company specializing in assessing the credit profiles of consumers in emerging markets combining pioneering AI with large alternative data sources. In 2020 we reached our ambitious milestone of credit profiling 1bn consumers spanning 4 countries - Vietnam, Indonesia, India & the Philippines - and building a platform for the wider industry and the financial services industry, in particular, to provide the 'un & under' served access to credit. At the core of this initiative has been our strict and unwavering adherence to the norms of consumer data privacy and consumer data rights. 

But we're not satisfied as we embark on the next leg of our journey to deliver 100 million credit lines to consumers in the markets where we operate. Although this goal is ambitious, we truly believe that by harnessing the power of AI & Big data, we can deliver financial access at unprecedented scale. 

As a firm, we're audacious problem solvers motivated by our impact on society. We deeply espouse the values of ownership - of our actions and initiatives, integrity in all we do, and agility in execution. 

We place great importance on doing what is right, what is best, and what is innovative. We are seeking people to champion these values and beliefs as we grow.  

 

Role introduction

This is an exiting role to design the growth engine for our innovative lending partnerships between leading consumer platforms on one end and progressive local banks on the other end. This means identifying new ways to acquire customers for our digital onboarding platforms and managing our existing campaign channels. An important part of this role will be also defining our product positioning to various customer segments, brand visuals and managing our digital marketing assets.

Roles and Responsibilities

  • Own Products marketing strategy definition
  • Own Product-Customer Segment-Message-Channel fit
  • Facilitate campaigns execution with customer acquisition channel owners/channels
  • Own DOP landing page design and functionality ownership
  • Own DOP landing page optimization and A/B testing to incrase conversion rates (upto OTP verification)
  • Own Existing customers engagement for x-sell conversions

Requirements

  • Excellence in English in both written and oral.
  • Good interpersonal and people management skills.
  • Teamwork and hard working with enthusiastic attitudes.
  • Extreme ownership by going beyond scope of work for a succesful business.
  • Learning ability and strong self-motivation to acquire new knowledge.
  • Capability to zoom in and out of a problem.
  • Effective problem-solving skill under pressure with strong sense of customer empathy and rapid & precise responses.

MUST HAVE

  • 4+ Years of relevant experience.
  • Experience in digital customer acquisition/marketing is strongly preferred.
  • Experience in Growth/Product Management is strongly preferred.
  • Experience in brand management is preferred.
  • Experience with digital onboarding is prefered.
  • Experience in working with engineering teams is prefered.

    #LI-Hybrid