Senior Digital Marketing Specialist - Fintech

Ho Chi Minh City, Vietnam | Marketing | Full-time

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We are looking for a Senior Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. 

The ideal candidate will have a passion for all things in marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue as well as intuitive with great ideas to reinforce our marketing campaign. 

Responsibilities

  • Execute optimized online advertising campaigns via Google Ads (Advanced), Tiktok Ads, Facebook Ads etc., to generate leads and acquire customers.
  • Manage in-app marketing initiatives, including launching app-performance advertising campaigns: GG Universal, Apple Search Ads,...
  • Plan and monitor the company's ongoing presence on social media platforms such as Facebook, Tiktok and others.
  • Propose creative concepts and collaborate with the content team to bolster engagement on the company's fan pages.
  • Work in tandem with designers to enhance user experience (UX) and improve conversion rates.
  • Analyze the effectiveness of digital marketing efforts using an assortment of web analytics tools, including Google Analytics and WebTrends.
  • Gain insights into the latest online marketing trends and continually update marketing strategies to remain current.
  • Sustain partnerships with media agencies and vendors to support marketing objectives.

Requirements

  • BSc/BA in Marketing or relevant field. At least 5 years as an expert in Google Ads, App Performance Ads for lead generation, highly experienced in performance tracking.
  • Experience in the fintech or financial services industry is an advantage.
  • Being good at handling a heavy digital marketing budget to maximize lead generation performance is a big plus.
  • Excellent understanding of digital marketing concepts and best practices.
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, Tag Manager, WebTrends, etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills

What we offer

Join our team and enjoy:
  • Competitive compensation package, including 13th-month salary and performance bonuses
  • Comprehensive health care coverage for you and your dependents
  • Generous leave policies, including annual leave, sick leave, and flexible work hours
  • Convenient central district 1 office location, next to a future metro station
  • Onsite lunch with multiple options, including vegetarian
  • Grab for work allowance and fully equipped workstations
  • Fun and engaging team building activities, sponsored sports clubs, and happy hour every Thursday
  • Unlimited free coffee, tea, snacks, and fruit to keep you energized
  • An opportunity to make a social impact by helping to democratize credit access in emerging markets

About us

We are an AI Fintech company specializing in assessing credit profiles of consumers in emerging markets combining pioneering AI with large alternative data sources. In 2020 we reached our ambitious milestone of credit profiling 1 billion consumers spanning 4 countries - Vietnam, Indonesia, India & the Philippines - and building a platform for the wider industry and the financial services industry, in particular, to provide the "un & under" served access to credit. At the core of this initiative has been our strict and unwavering adherence to the norms of consumer data privacy and consumer data rights.

But we're not satisfied as we embark on the next leg of our journey to deliver 100 million credit lines to consumers in the markets where we operate. Although this goal is ambitious, we truly believe that by harnessing the power of AI & Big Data we can deliver financial access at an unprecedented scale.

As a firm, we're audacious problem-solvers motivated by our impact on society. We deeply espouse the values of ownership - of our actions and initiatives, integrity in all we do, and agility in execution.

We place great importance on doing what is right, what is best, and what is innovative. If you are smart, driven, and want to make a difference in the world with the most advanced and fascinating technology, come join our team. We can satisfy your desire to explore new territory and give you the runway to really make an impact. 

Additional Info

Learn more about us here:
https://www.youtube.com/watch?v=inAEDGvOcL8&t=29s