Marketing Manager

Ho Chi Minh City, Vietnam | Marketing | Full-time

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We are an AI Fintech company specializing in assessing credit profiles of consumers in emerging markets combining pioneering AI with large alternative data sources. In 2020 we reached our ambitious milestone of credit profiling 1bn consumers spanning 4 countries - Vietnam, Indonesia, India & the Philippines - and building a platform for the wider industry and the financial services industry, in particular, to provide the 'un & under' served access to credit. At the core of this initiative has been our strict and unwavering adherence to the norms of consumer data privacy and consumer data rights.

But we're not satisfied as we embark on the next leg of our journey to deliver 100 million credit lines to consumers in our markets. Although this goal is ambitious, we truly believe that by harnessing the power of AI & Big Data we can deliver financial access at an unprecedented scale.

As a firm, we're audacious problem solvers motivated by our impact on society. We deeply espouse the values of ownership - of our actions and initiatives, integrity in all we do, and agility in execution.

We are seeking a highly skilled Marketing Manager to join our dynamic team and help us achieve our growth objectives, with specific knowledge or experience in AGI (Artificial General Intelligence). The Marketing Manager will be responsible for developing and executing marketing and branding strategies to drive brand awareness and customer acquisition, with a focus on AGI-related initiatives. The ideal candidate will have experience in developing and implementing successful marketing and branding campaigns, a strong understanding of marketing strategy development, and experience in working with C-level executives within the AGI domain.

Responsibilities

  • Develop and execute marketing and branding strategies to drive brand awareness and customer acquisition across multiple channels including digital, social, events, and other mediums, specifically within the AGI context
  • Develop and maintain brand guidelines and ensure consistency in messaging and visual identity across all customer touchpoints, with a focus on AGI-related initiatives
  • Conduct market research and analyze customer data to inform marketing and branding strategies within the AGI domain and identify new opportunities for growth
  • Work with cross-functional teams to develop and execute campaigns that drive business objectives within the AGI landscape, ensuring brand consistency across all product offerings
  • Develop and maintain relationships with key industry partners and affiliates within the AGI sector
  • Work with C-level executives to develop and implement marketing and branding strategies and initiatives that support the company's growth objectives, specifically within the AGI domain

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred
  • 10+ years of experience in Corporate marketing, branding, brand management, or related fields
  • Experience in the fintech or financial services industry is an advantage
  • Proven experience in developing and executing successful marketing and branding campaigns across multiple channels within the AGI domain
  • Strong understanding of marketing strategy development, customer segmentation, and consumer behavior within the AGI landscape
  • Experience with market research and data analysis, specifically within the AGI domain
  • Excellent project management skills and ability to manage multiple projects simultaneously
  • Strong communication and interpersonal skills
  • Fluency in English and Vietnamese

What we offer

Join our team and enjoy:
  • Competitive compensation package, including 13th-month salary and performance bonuses
  • Comprehensive health care coverage for you and your dependents
  • Generous leave policies, including annual leave, sick leave, and flexible work hours
  • Convenient central district 1 office location, next to a future metro station
  • Onsite lunch with multiple options, including vegetarian
  • Grab for work allowance and fully equipped workstations
  • Fun and engaging team building activities, sponsored sports clubs, and happy hour every Thursday
  • Unlimited free coffee, tea, snacks, and fruit to keep you energized
  • An opportunity to make a social impact by helping to democratize credit access in emerging markets

About us

Trusting Social, an AI Fintech pioneer, assessed 1bn consumers across 4 countries, revolutionizing credit access. Our unwavering commitment to consumer data rights drives our journey to provide 100 million credit lines in emerging markets. With AI & Big Data, we aim to deliver unprecedented financial access. As audacious problem solvers, we champion ownership, integrity, and innovation. Join us if you're driven to impact society, embracing advanced technology to make a difference. We offer a platform for exploration and impactful contributions. If you're ready to innovate and drive change, come be a part of our team.

More information about us please visit our website

https://trustingsocial.com