How you will make an impact in this role

We're looking for a highly specialized and data-driven Email Marketing Manager to lead our B2C personalized email strategy for the US Market. This pivotal role focuses on designing and implementing advanced, data-driven customer journeys to maximize engagement, conversions, and loyalty through targeted email campaigns. If you have a strong background in e-commerce email marketing with a deep emphasis on personalization and customer segmentation, we want to hear from you.

Responsibilities

• Design and execute personalized email marketing campaigns based on customer profiles, segments, interactions, and intent.
• Develop automated email workflows and journeys to nurture leads, onboard customers, and drive repeat purchases within an e-commerce context.
• Utilize customer data and analytics to optimize email performance and personalize content.
• Provide insights and guide AI product development to automate segmentation, journey design, and copywriting
• Manage and optimize email marketing platforms and tools.
• Conduct A/B testing to refine email campaigns and improve key metrics (open rates, click-through rates, conversion rates).
• Collaborate with cross-functional teams, including content, design, and product, to ensure cohesive messaging and campaign execution.
• Monitor and report on email marketing performance, providing insights and recommendations for improvement.
• Stay up-to-date with the latest email marketing trends, technologies, and best practices, particularly in the e-commerce space.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• At least 5 years of experience in email marketing, with a strong focus on personalized journeys and customer segmentation.
• Proven experience in e-commerce email marketing, including transactional emails, promotional campaigns, and lifecycle marketing.
• Proficiency with email marketing platforms and automation tools (e.g., Mautic, Klaviyo, etc.).
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Understanding of data privacy regulations and best practices (e.g., GDPR, CCPA).
• Excellent written and verbal communication skills.
• Creative mindset with a passion for creating engaging and personalized customer experiences.
• Interest and familiarity with working with AI and machine learning is a plus.

What we offer

Join our team and enjoy:

• Competitive compensation package, including 13th-month salary and performance bonuses
• Comprehensive health care coverage for you and your dependents
• Generous leave policies, including annual leave, sick leave, and flexible work hours
• Convenient central district 1 office location, next to the metro station
• On-site lunch with multiple options, including vegetarian
• Grab for work allowance and fully equipped workstations
• Fun and engaging team-building activities, sponsored sports clubs, and happy hour every Thursday
• Unlimited free coffee, tea, snacks, and fruit to keep you energized
• An opportunity to make a social impact by helping to democratize credit access in emerging markets

We are guided by our core values and seek candidates who embody these principles:

• Extreme Ownership: We take full responsibility for our actions and initiatives, ensuring accountability and commitment to our goals. Candidates should demonstrate a proactive approach and a strong sense of accountability.
• Insight-Driven: We rely on data and analytics to inform our decisions, ensuring that our strategies are grounded in actionable insights. Candidates should have a track record of using data to drive decision-making and optimize performance.
• Purposeful: We are driven by a clear sense of purpose, aiming to make a meaningful impact in the world. Candidates should display a passion for enabling financial betterment and making a social impact through their work.
• Audacity: We embrace boldness and creativity, constantly challenging the status quo to create innovative solutions. Candidates should be willing to take risks and push boundaries to achieve ambitious goals.

About us

At Trusting Social, we’re solving one of the world’s most important problems: financial inclusion. With over a billion alternative credit scores generated, we’ve helped banks and fintechs unlock new value from underserved segments. Now, we’re entering an ambitious new phase—powering AI-led transformation in the financial industry.