About Trusting Social

Trusting Social is an AI fin-tech dedicated to advancing data science and technology to promote financial inclusion for all. We provide AI-powered credit risk, identity, and acquisition solutions for emerging markets, partnering with banks to expand credit access to underbanked consumers. Since 2013, we've become the leading credit risk assessment platform in Southeast Asia, with over 1 billion scored customers and $800 million in loans disbursed.

We collaborate with 130+ financial institutions across Vietnam, Philippines, India, and Indonesia and have raised $100 million in Series C funding to scale our new credit cards business. Our mission is to enable credit lines for 10M+ people in the Philippines, India, and Indonesia, and we're seeking passionate, entrepreneurial, and data-driven individuals to join our diverse team.

Headquartered in Singapore with offices in Ho Chi Minh City, Hanoi, Manila, Jakarta, Bangalore and Mumbai, we're guided by values like extreme ownership, data-driven decision-making, mindfulness, and social impact. We aim to make universal financial inclusion a reality in Southeast Asia and India within the next decade, and your expertise can help us achieve this goal.

How You Will Make An Impact In The Role

Trusting Social Philippines is looking for a Content and Social Media Specialist to join our dynamic marketing team. You'll be crucial in shaping our brand voice and driving our content strategy, with a deep focus on fintech, new-age technology, fraud prevention, and the broader financial services sector. This role also involves managing Trusting Social Philippines' social media presence. We're seeking someone with at least 5 years of proven experience in crafting compelling content and engaging online communities across various platforms. If you're passionate about in-depth research, SEO, strategic storytelling, and making a tangible impact in advocating for financial inclusion, we want to hear from you.

What You Will Do

• B2B Content Strategy & Creation: Develop and execute comprehensive B2B content strategies. Produce high-impact blogs, newsletters, white papers, website copy, webinar content, pitch decks, brochures, and product info sheets. This includes conducting deep research into complex B2B trends within fintech, fraud prevention, AI, and related financial topics, optimizing all content for SEO.
• Social Media Management: Strategize and manage Trusting Social Philippines' social accounts. Create compelling B2B social copy and visuals, schedule posts, monitor engagement, and analyze performance.
• Brand Storytelling: Shape our B2B brand narrative. Translate complex fintech and AI concepts into clear, engaging stories for decision-makers.
• Collaboration: Partner with sales, product, and marketing to align content and social efforts. 
• Research & Analytics: Stay current on industry trends and developments, particularly in fintech, new-age tech, and financial regulations. Analyze content and social media performance, providing actionable insights for B2B growth.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years content writing and social media management experience, with a strong portfolio.
• Proven expertise in tech, finance, and AI industries.
• Exceptional English writing and verbal communication.
• Solid understanding of SEO principles and best practices for B2B content optimization.
• Ability to conduct in-depth research and distill complex B2B information into clear, compelling narratives.
• Highly organized, collaborative, and able to manage multiple projects.
• Passionate about driving financial inclusion through content.

Preferred Qualifications

• Experience with B2B analytics and marketing automation.
• Familiarity with the Philippine B2B market.
• Familiarity with marketing automation platforms for B2B lead nurturing.
• Strong understanding of the Philippine B2B market and local nuances in content and social media trends.

Key Performance Indicators (KPIs)

• Content quality and effectiveness (engagement, conversions).
• Website traffic and B2B organic search rankings.
• Social media engagement and follower growth (B2B).
• Timely project delivery.
• Contribution to brand storytelling and financial inclusion advocacy.

What you will get

• Work and learn from one of the best and brightest technology teams
• Be part of a winning team with exponential growth regionally, experience recruiting world-class talents
• Work directly with top-level managers and learn from the international group of experts

Additional Info

Learn more about us here: https://www.youtube.com/watch?v=inAEDGvOcL8