Trusting Social is an AI Fintech pioneer that's revolutionizing credit access in emerging markets. Our mission is "Advancing AI to Meet the Financial Needs of Everyday Consumers with Empathy." We've assessed over 1 billion consumers across four countries, and we're on a mission to provide 100 million credit lines using the power of AI and Big Data.

We’re seeking a Senior Marketing Manager to lead acquisition and brand presence for EVO (credit cards & personal loans). This is a performance-first, brand-light role: you will design and oversee a multi-channel acquisition strategy, push creative excellence, and partner cross-functionally to drive funnel efficiency. Over time, you will lay the foundation for EVO’s marketing function, balancing short-term growth with long-term brand positioning.

What You'll Do

1. Growth Marketing Leadership 

• Own the end-to-end growth marketing plan: define audience strategy, channel mix, budget allocation, and forecasting against volume and efficiency targets.
• Partner with Business Growth (User Growth/PLG team) to ensure marketing and product initiatives reinforce each other along the funnel.

2. Performance Marketing (Core Scope)

• Channel Strategy & Execution
  • Oversee execution across Search (Google/Bing/ASA), Social (Meta/TikTok/LinkedIn), Programmatic (DV360, The Trade Desk), Affiliates & Aggregators, SEO/Content, Influencer, CRM (Email/SMS/Push), and O2O partner activations.
  • Define channel roles in the funnel: awareness vs consideration vs conversion vs retention.
  • Optimize channel mix and budget allocation dynamically based on ROI, LTV/CAC, and payback.
• Measurement & Analytics
  • Build a robust attribution framework: multi-touch attribution (MTA), incrementality tests, geo-lift studies.
  • Establish always-on experimentation: A/B tests for creative/offers, funnel flows, pricing/fee disclosure.
  • Partner with the Data team to strengthen server-side tagging, first-party data strategy, and SKAN readiness.
  • Maintain marketing dashboards for weekly pacing, monthly business reviews, and budget governance.
• Funnel Optimization
  • Diagnose and optimize every step: 
    • Lead generation: targeting, keyword strategy, ad formats.
    • Lead-to-Approval: pre-qualification, pre-approval messaging, form UX.
    • Approval-to-Activation: onboarding flows, first transaction nudges, merchant incentives. 
    • Retention loops: CRM campaigns, referral integration, cross-sell offers. 
  • Partner with Product, Risk & Ops to improve funnel quality (lead scoring, eKYC drop-off, underwriting filters).

3. Creative & Brand Building (Light but Critical)

• Lead creative strategy: develop briefs that translate insights into high-performing assets (video, static, UGC).
• Champion dynamic creative optimization and AI-driven creative iteration while ensuring compliance.
• Build EVO’s social presence (fanpage, TikTok, LinkedIn) as the official, compliant voice of the brand.
• Position EVO for long-term identity

4. Team & Org Development

• Manage agency/vendor ecosystem (media, affiliates, influencers, creative studios) with accountability to performance.
• Mentor existing marketers (ads, SEO, content), standardize reporting, attribution, and compliance playbooks.
• Prepare the org for scale: define career paths and functional structures for Performance vs Brand.

Key KPIs You’ll Drive

• Volume & Efficiency: Marketing-sourced accounts/loans, CAC/CPA, CPBA, CPFL, ROAS, LTV/CAC.
• Funnel Quality: lead-to-approval %, approval-to-activation %, funded rate, time-to-fund/activate.
• Channel Efficiency: CTR, CVR, cost per lead vs cost per funded loan, SEO traffic share, CRM engagement.
• Brand & CX: onboarding NPS/CES, referral rate, opt-in deliverability.

What You’ll Bring

• 7–10+ years in performance/growth marketing, ideally fintech/banking/lending.
• Proven ability to scale acquisition with positive unit economics at a meaningful scale.
• Multi-channel expertise: Search, Social, Programmatic, App, Affiliate, SEO, CRM, Referral, O2O.
• Advanced analytics: cohort/LTV, attribution models, incrementality design, MMM frameworks.
• Creative judgement: capable of pushing both performance-driven and compliant creative.
• Regulatory awareness: lending advertising, KYC/AML, data privacy.
• Leadership: mentoring, agency/vendor management, building high-performing teams.

Preferred / Nice to Have

• Multi-market expansion playbooks (SEA, emerging markets).
• O2O activation and offline performance attribution.
• App growth and SKAN readiness.
• Experience with genAI tools for creative ops and audience insights.

Why Join

• Direct impact: your strategy will shape financial access for millions.
• Autonomy: full budget ownership, modern stack, supportive product/data/risk teams.
• Career-defining: first senior marketing hire at EVO, chance to build and lead the marketing org from the ground up.